A Livestock Show and Rodeo of a different color
For three weeks each year, this event is the world’s largest live entertainment and livestock exhibition. Last year 2.2 million people attended and 24,000 volunteers helped organize the show. And as expected for an event of this size, it generated millions of dollars in sales, tax revenue and personal income.
Originally, the Houston Livestock Show and Rodeo was organized for charitable, educational and scientific purposes. It encourages and promotes the breeding, raising and marketing of better livestock and farm products at public fairs and promotes and maintains research and educational functions within the livestock industry.
Today, the show’s goals are still defined by the young people who receive financial support from the organization. More than $265 million has been committed to Texas students for their education since the scholarship and educational program began.
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